Type: Brand Strategy & Visual Identity
Year: 2026
Year: 2026
STR is a Saudi abaya brand created around the needs of women performing Umrah. Guided by the idea of “Ease within devotion,” the project brings comfort, modesty, and simplicity into a brand experience that allows space for spiritual focus.
The scope spans brand strategy through visual identity, establishing a calm and intentional presence. A distinctive Arabic wordmark, soft sage and blue palette, and flowing graphic pattern shape the visual language. Applied across packaging, printed materials, and brand imagery, the identity balances a contemporary expression with sensitivity to the context of worship.
