Project Type: Brand Identity
Year: 2025
Year: 2025
DRIFT 24 is a proposed brand identity for a 24-hour drifting festival, bringing together motorsport, street culture, and community through a bold and energetic visual language.
Inspired by the speed, movement, and intensity of drifting, the identity combines expressive typography, dynamic graphic compositions, and a high-contrast color palette to capture the atmosphere of the event. From digital campaigns and outdoor advertising to printed materials and branded applications, the visual system is designed to be flexible, recognizable, and impactful across different platforms.
At its core, DRIFT 24 celebrates more than motorsport. It explores the intersection of cars, culture, and community, positioning the festival as a shared experience driven by adrenaline, creativity, and collective energy.
