Type: Marketing & Content Strategy
Location: Riyadh
Year: 2025
Location: Riyadh
Year: 2025
The Talent BluePrint project was developed as a strategic framework to define the voice, positioning, and content ecosystem for the brand. The work focused on shaping a clear brand persona and translating it into a structured communication system designed to support talent development initiatives.
The strategy established key pillars, including audience positioning, brand voice, creative direction, and content activation. Through this framework, the project provided a cohesive roadmap for storytelling, ensuring that messaging remains authentic, engaging, and aligned with the organization’s mission through brand and marketing strategy.
